With backgrounds in healthcare, science and technology, they spent many long nights researching organic substances that might be able to moisturise, soothe and prevent viral, bacterial infections from affecting their son.

After many late nights and months of testing, they stumbled on a unique combination of organic ingredients that when applied to baby wipes saw Niki never experience nappy rash again. With friends and family using the wipes and constantly asking for more, Niki's parents decided that they wanted to share this secret solution with the world.